I am an Associate Professor of Organizational Behavior at Stanford’s Graduate School of Business. I specialize in computational social science, artificial intelligence, and psychometrics. I earned a Ph.D. in psychology from the University of Cambridge, where I pioneered methods of inferring personal attributes and traits from digital footprints. 

I published over 100 peer-reviewed papers in leading scientific journals (e.g., PNAS, American Psychologist, Nature Computational Science), a popular textbook, Modern Psychometrics, and many chapters, including in the seminal Handbook of Social Psychology. My work has been cited over 24,000 times, putting me among the Top 1% of the Highly Cited Researchers, and was recognized with awards such as the ARP's Early Career Award, SPSP's Distinguished Fellowship, EAPP's Early Achievement Award, and APS's Rising Star Award. My research has inspired a cover of The Economist, a 2014 theatre production titled “Privacy,” several TED talks, and a video game. It has been featured in thousands of press articles, books, podcasts, and documentaries.

Beyond academia, I regularly advise government agencies and leading companies on AI's ethical and practical implications. I have testified before entities such as the FTC, the U.S. Equal Employment Opportunity Commission, the E.U. Parliament, and the DoJ. My work directly informed privacy regulations and resulted in a record $5 billion fine levied on Facebook. I was behind the first press article warning against Cambridge Analytica. My research exposed the privacy risks they exploited and assessed the effectiveness of their methods, as reported in Levy's book "Facebook: The Inside Story.

I donate at least 10% of my income to effective charities. Perhaps I could inspire you to do the same!

Awards

Early Career Award (2025)Association for Research in Personality.
Distinguished Fellow (2024)Society of Personality and Social Psychology.
William Stern’s Honorary Award (2024)Wroclaw University 
The Outstanding Graduate (2024) and Outstanding Alumni (2021) Warsaw School of Social Sciences.
Early Achievement Award (2023)European Association of Personality Psychology.
Rising Star (2015)Association of Psychological Science.

Books and Chapters

Using Big Data in Handbook of Social Psychology (6th Edition)
Collecting Digital Footprints in Handbook of Research Methods in Social and Personality Psychology (2024)
Computational Psychology in Advanced Social Psychology (2019)
Models of Personality in Emotions and Personality in Personalized Systems (2016)
Software Tools for Multistage Testing Simulations in Computerized Multistage Testing (2013)

Op-Eds and Selected Interviews

My 2021 interview with Polityka (PL).
My 2020 interview with Stern (DE). 
My research on the risks of facial recognition featured on The Economist's cover (2018)
Das Magazin's article (English) on my research was 2016's most widely discussed German press article.

Selected Keynotes

Psychology of Artificial Intelligence. DLD (2025)
Navigating the AI Revolution. Jakarta International School (2023)
The risks of facial recognition. TEDx DlugaSt (2021)
The End of Privacy.Google Talks (2019)

A few other keynotes: C-SPAN (2018), AMLD (Lausanne, 2020), Chatham House  (London, 2018), Psych of Tech (Berkeley, 2017), MER (Chicago, 2019), CeBIT (Hannover, 2017), Techday (Munich, 2017), SAS Forum (Warsaw, 2017), Blog Forum (Gdansk, 2017).

In Popular Culture

Our 2015 PNAS paper covered in the Rabbit Hole.
My PhD thesis was displayed at the Cambridge Library alongside Newton’s Principia and Darwin’s Origin of Species. Surreal!
Appeared in iHuman and Do You Trust This Computer?, along with Elon Musk and Ray Kurzweil. 
Inteview with Fareed Zakaria. (Watch other interviews)
My investigation of Cambridge Analytica was depicted in Graham's 2014 theater play Privacy.